YZ SYSTEMS: AIRCOM™
CASE STUDY
Since 2020, we have worked closely with YZ Systems to create a wide range of content supporting the ongoing growth and adoption of Aircom ™. Rather than focusing on a single campaign, the partnership has evolved into a long-term content strategy spanning product demonstrations, customer case studies, training resources, exhibition content, 360° tours, and technical product showcases.
The goal throughout has been to create clear, practical content that helps simplify complex technical information, support sales activity, and demonstrate the real-world application of Aircom ™ across multiple industries.
THE CHALLENGE
The challenge was making a complex system easy to understand, without losing the technical detail that makes it valuable.
Aircom ™ is a technically complex system that is not easy to explain quickly in a traditional sales or presentation format. Customers need to clearly understand installation, compatibility, reliability, ease of use, and how the product performs in real-world environments.
There were multiple audiences to consider, each requiring a different level of detail. Engineers, buyers, distributors, and exhibition visitors, all needed information delivered in a way that was clear, accessible, and appropriate to their role.
THE APPROACH
We developed a structured library of video and immersive 360° content designed to explain Aircom™ in a practical, visual way. The focus was on showing the product in real environments, simplifying complex technical detail, and making it easier for different audiences to understand how the system works in practice.
We created a uniform suite of assets that could be used across sales, training, exhibitions, and digital platforms. This included case studies, product explainers, training resources, interactive 360° environments, and exhibition-ready content.
Each piece was designed to be flexible and reusable, supporting both external customer conversations and internal team education over the long term.
EXPLORE
THE CONTENT
⏯
Over the course of the partnership, we've developed a wide range of video and visual assets designed to support Aircom™ across sales, training, marketing, and events.
Hover to explore content.
'AIRCOM CAN' SERIES
TRAINING
CONTENT
PRODUCT DEMONSTRATIONS
'INTRUMENT OF THE MONTH' SERIES
360°
SITE TOURS
TRADE SHOW VIDEO
'AIRCOM CAN'
CASE STUDYS & CLIENT TESTIMONIALS
An ongoing series of case study videos filmed across the UK, showcasing Aircom ™ installations in water, gas, and hazardous environments.
Each video includes real-world applications and some even feature client testimonials, helping demonstrate performance in context.
These videos are formatted for YouTube, LinkedIn, and tradeshow stand displays.
Aircom Can - Bath
Aircom Can - Congleton
Aircom Can - Southend-on-Sea
Aircom Can - Scotland
PRODUCT DEMONSTRATIONS
TECHNICAL TUTORIALS
A suite of installation and troubleshooting videos created to support consistent training delivery.
These resources help reduce reliance on in-person sessions and ensure clear, repeatable onboarding.
360° SITE TOURS
INTERACTIVE TOURS DEVELOPED TO SHOWCASE AIRCOM™ INSTALLATIONS IN SITU
These tours allow users to explore environments remotely, avoiding entering the hazardous environments, granting them access to embedded information such as installation guidance, training material, and technical detail.
The ours are desktop and mobile friendly.
This example shows a gas skid where Aircom has been installed in combination with several instruments.
TRAINING CONTENT
IN -DEPTH TRAINING CONTENT
A suite of installation and troubleshooting videos created to support consistent training delivery.
These resources help reduce reliance on in-person sessions and ensure clear, repeatable onboarding.
'INSTRUMENT OF THE MONTH'
CASE STUDYS & CLIENT TESTIMONIALS
An ongoing, monthly video series highlighting instruments compatible with Aircom™.
These videos break down technical information into clear, focused explanations that are easy to share and reference.
Float Switch - LinkedIn
Siemens Radar Level Sensor - LinkedIn
Output Control - Omron G2RV - LinkedIn
TRADE SHOW & EXHIBITION CONTENT
FORMATTED FOR STAND DISPAY SCREENS
Looping content designed specifically for exhibition stands, including product showcases, subtitled Aircom Can edits, and bespoke screen visuals.
Each asset has been structured so viewers can engage at any point without missing context.
THE IMPACT
CONTENT RESULTS
The content has become embedded into how Aircom ™ is presented and understood across sales, technical and marketing teams.
It has helped shift conversations towards clearer, visual demonstrations of the system in use, making it easier for stakeholders to grasp both the functionality and practical application of the product.
As a result of the long sales cycle within the industry, the content continues to deliver value over time, supporting ongoing engagement and decision-making across multiple touchpoints
CLIENT TESTIMONIAL
“The videos we’ve had produced by Prickly Peach have been excellent and help push our market reach.
Regarding the return on investment the videos have produced circa £120m in enquiries and £300k in sales.
Ours is a slow-moving industry so we expect the sales to grow over time as we continue to produce regular content with Prickly Peach. However at this point the videos have had a 900% return on investment.”
Jack Ridge, Sales Director, YZ Systems
This has grown into a long-term partnership spanning multiple years, with content now embedded into how Aircom™ is introduced, explained, and sold.
From early concepts through to a broad suite of films and interactive tools, the work has supported YZ Systems in shifting how they communicate a highly technical product in live sales environments.
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