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Coventry College

  • Writer: Prickly Peach Films
    Prickly Peach Films
  • Mar 31
  • 2 min read

Updated: May 12

Working with Ellodave Creative Agency, producing a series of videos for their client Coventry College.



When approaching a video brief, a few key decisions can quickly establish the style from the get-go. A few of our first thoughts include things like:

  • Camera setup: Handheld, tripod or gimbal?

  • Piece to camera: Addressing the interviewer or the lens?

  • B-roll Frames per second capture: 25fps, 50fps, or 100fps?


But how do you know which to choose?

Here’s a breakdown of our thought process, led by the target audience being primarily school leavers, and the secondary audience, their parents.


Camera Setup

Going with a handheld camera setup gives the audience that authentic, POV feel. The video needed to feel exciting, engaging, and make the viewer feel as though they’re ‘in amongst the action’, for a taste of what it’s like to join the college. That's why we opted for handheld.


Piece to Camera

15-16 year olds are more than likely watching a lot of TikTok & Reels content, where creators are usually addressing the camera straight on. So, a similar interview format felt appropriate (especially as the video will also be delivered in reel format). Recognising the significant influence parents have on their children's educational decisions, we ensured the videos addressed their concerns as well. Interview questions were designed to elicit information about career pathways, the college's support systems, and the overall learning environment. This dual focus ensured the videos resonated with both prospective students and their parents.


FPS

25fps (normal speed) enhances the handheld camera effect of feeling present in each scene. But the video still needed breaking up with slow motion to pick out the emotion in parts, and give the audience a chance to digest certain key messages.


Music

Music selection played a big part in setting the tone. Tracks were chosen to feel bold, current, and high-energy. Paired with hero shots and quick transitions, the videos were designed to hold attention and build excitement.



Coventry College Promotional Video

Each video carries the same visual style, using fast-paced edits, direct-to-camera interviews and upbeat music designed to energise and appeal to a younger audience. The consistent style across the series helped reinforce Coventry College’s identity while giving each department its own moment to shine.


"The faultless level of service that they offer ensured that everyone involved in the production of the videos felt comfortable and relaxed throughout." "Working with Prickly Peach was seamless from our initial enquiry right through to the finished products; their communication, execution of the brief and commitment to exceed all of our needs, professionalism, and creativity meant that they required minimal input from us and we trusted them fully to take the lead on this project."  - Louise, Ellodave

 
 
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