OPEN IN CREWE
GRANT SCHEME
CASE STUDY
Working with Thrive Creative on their campaign for Cheshire East Council, celebrating the impact of the Repurposing Our High Street grant scheme.
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The focus of the project
Local businesses telling real stories, in their own words, about how the funding helped them transform empty high street spaces.
Each video acted as a mini case study, aimed at encouraging other business owners to apply.
Open in Crewe website landing page
PRE-PRODUCTION DECISIONS
Camera setup
We went with tripod-based setups inside each business. It seems obvious, but there’s something simple and intentional about locked-off frames that works well when the focus is on people speaking openly, while the B-roll was shot on a slider to give some cinematic interest.
Piece to camera
Interviews were directed slightly off-camera (in conversation with us, rather than directly addressing the lens). This helped it feel less like a pitch, and created a space for the interviewees to chat more naturally while sharing their journey.
Use of slow-mo
We layered in 50fps B-roll throughout, showing the renovated shops in use, the owners at work, and details of the improvements. Slow motion naturally offers a bit of breathing space to take in the details of the renovations and paint a clear picture of the transformation.
Thrive Creative Testimonial
“The great thing about the team at Prickly is how they’ve become an extension of ours. What makes them our go-to to film crew for the Open in Crewe campaign? They’re dependable, responsive, adapt quickly to change and deliver great value production, every time, even on the little briefs.”
- Dave Powell, Thrive Creative
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