EVERYTHING DINOSAUR EVOLUTION
CASE STUDY
As Everything Dinosaur prepared the launch of Everything Dinosaur Evolution
- a new line of scientifically accurate dinosaur models designed for collectors and enthusiasts - we were brought in to develop two cornerstone films: one to introduce the brand, and one to launch their first model (T. rex), setting a new standard for the collectors’ market.
YouTube shorts
41
As part of the launch campaign, a total of 41 YouTube shorts and Instagram reels were derived from the two films to tease the release and attract sign ups to the preorder.
The campaign marked a bold new chapter for the company. Both films became the foundation for Everything Dinosaur Evolution’s launch, driving strong engagement from collectors worldwide, and establishing a recognisable visual identity for the brand’s future releases.
COLLABORATION
The success of Everything Dinosaur Evolution shows what can be achieved through collaboration right here in Cheshire. From working with universities to teaming up with local businesses like Solt Creative (our friends and neighbours in Riverside Mill Offices), and Neon Freight, the project was built on shared ideas and expertise.
Seeing Everything Dinosaur win the Excellence in Collaboration award at the South Cheshire Chamber of Commerce Business Awards is a brilliant recognition of the teamwork, creativity and local talent that made it all happen.
THE TEAM
BEHIND EVERYTHING DINOSAUR EVOLUTION
MIKE & SUE // EVERYTHING DINOSAUR
Mike and Sue run Everything Dinosaur, an award-winning Cheshire-based company selling high-quality prehistoric animal models and figures. Since 2005, they’ve built a global customer base and are passionate about inspiring interest in dinosaurs and Earth sciences.
DR DEAN LOMAX // PALEONTOLOGIST
Dr Dean Lomax is an award-winning palaeontologist, author, and presenter. He travels the world uncovering and researching fossils, discovering new species along the way. Dean has written several books, published numerous papers, and often appears on TV. He led the excavation of the Rutland Sea Dragon, the most complete large prehistoric reptile ever found in the UK.
BOB NICHOLLS // PALEO-RECONSTRUCTION ARTIST
Bob Nicholls is a world-renowned palaeoartist known for his detailed and scientifically accurate reconstructions. His work has been featured in museums, universities, and attractions across the globe, and he’s co-authored several books and scientific papers.
GLEN SOUTHERN //
3D MODELLER
Glen Southern is an award-winning 3D artist and VES nominee, known for his work in 3D printing and design. He founded SouthernGFX, a studio specialising in character and creature design for major global clients. Glen is also a Senior Lecturer at Liverpool John Moores University and has been teaching and using ZBrush for over 15 years.